Floor-Focused Desert Sunset Installation at Hotel Paseo
Photo opp set design for the Crocs x Journeys brand activation experience on Hotel Paseo's Event Lawn for the start of Coachella 2026 Weekend Two.
Layering the Desert Textures
For this Coachella festival Crocs x Journeys activation at Hotel Paseo, we built a floor-focused desert sunset backdrop to showcase a new shoe line. The main goal was to design a beautiful photo op where every angle framed the footwear perfectly for social media and editorial shots.
A mix of fabric, chicken wire, compostable trays, and eco-friendly water tubes made up the structure of the photo opp floral installation.
We wanted real depth for the photos, so we engineered the setup from the ground up:
Sourcing Local: We shaped dimensional sand dunes using chicken wire wrapped in black and sand-colored fabrics. We sourced the fabric from a community creative reuse thrift store out in Joshua Tree to give the textures more character.
Blending the Flora: To transition from the backing graphics to our focal flowers, we planted live desert cacti, succulents, and a potted palm from a local nursery. We mixed these in with tall cut flower stems.
Branding and Framing Logistical Logic
We carefully positioned the palm tree to frame the corporate signs without blocking the logos, and packed the ground layer with dense salal, ground flowers, and palm fronds to keep the visual focus low, right on the shoes. We even used sculpted kinetic sand up front for a clean, mess-free desert texture. Strategy and sustainability met the design aesthetic to make every shoe shot look flawless.
We used kinetic sand as a sustainable feature for this botanical installation because it is moldable, reusable, hypoallergenic, and less messy than regular sand.
Posy Laboratory’s Owner and Creative Director Lisa poses in front of the install to “test” the camera focus area of the installation.
Carefully positioning the elements to make a visual impact.
Keeping It Eco-Friendly and Foam-Free
Like all our work, we built this installation entirely without single-use plastic floral foam. To support the tall flower stems and keep everything hydrated, we used Oshun Pouches and OLMS WaterPod Flower Tubes. The Oshun Pouch is an expandable, plant-based pouch filled with organic coconut coir that soak up water and offer a stable, zero-waste rigging alternative. The OLMS WaterPod Flower Tube is made from bagasse (sugarcane fiber) and bypasses petroleum-based plastics to offer a low-carbon, renewable solution. The tubes are not only reusable for up to 12 months but they’re also certified home-compostable, decomposing naturally in the soil. Perfect for floral arrangements and event work.
#DixieInTheDesert
catch the botanical installation in these event recaps.
Event Location
HOTEL PASEO
45-400 Larkspur Ln,
Palm Desert, CA 92260
Venue Partnership
Our team regularly builds custom sets and backdrops for activations across the desert. You can browse our client feedback and see more examples of our work on our official Google Business Profile.
To complement our large-scale scenic installations, we carry the brand's aesthetic down to the tablescapes with modern tropical desert event florals.
“It all was such a crucial addition to the design and you really helped us elevate the space.”
Bring Sustainable Set Design to Your Next Launch
From strict brand compliance to foam-free, innovative structural engineering, we design editorial moments built to frame your products flawlessly. Let's collaborate on an eco-conscious installation for your upcoming corporate event.